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The International and National Demand of Italian Cheese

Slown down pace compared to 2010 but still positive values. The analysis of and Ismea presented at the 66° Fiera Internazionale del Bovino da Latte

Cremona, October 27th 2011 – the cheese consumption confirms to be growing: both the world and the internal demands are increasing. This was the message given by Mr. Angelo Rossi from and Mr. Claudio Federici from Ismea during the meeting sponsored by InterPuls and TDM – companies active in the milking sector – meeting that took place during the 1st afternoon of the 66° Fiera Internazionale del Bovino da Latte.

In the period January – July 2011 the world market have registered an increase of 3.34% compared to the same period of the year before: “Europe confirms to be the main exporter – underlined Mr. Rossi – though in comparison with last year, the growth has considerably slown down”. At a global level the main buyers are the countries of the South-East Asia, of the Centre – South America and of the Middle East. Italian cheese confirms a continental trend with an increase of 3.93% compared to the year before: “The moment is quite favourable – commented Mr. Rossi – the only sore point lies in the constant increase of the import of hard not DOP cheese in our country”.

In the internal market too the demand for cheese is progressively increasing (constant +1% during the last decade), “but at the expense of the diminishing consumption of milk and butter” as stated Mr. Federici, so that in the last months the dairy sector lost 1 percentage point. Mr. Federici: “today, people buy within the great distribution chains, first of all in the discounts” In the whole, the 35% of the cheese consumed in Italy is DOP, furthermore Italians seem more and more to prefer fresh cheese (34% of the whole) than those hard (28%).

The “Family DOP model” which develops the 27% of the cheese purchase which is equal to 30 kg per year (three times the average of consumers), has more purchase power and spends 776 € per year in cheese.

Lastly, a not really positive note: during the last year the national consumption of Parmigiano – Reggiano have diminished of the 3.5%, that of Grana Padano of the 0.5%. Conversely the sellings of industrial and soft cheese are increasing.

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